Mediacraft Associates, a leading full-service public relations consultancy firm, and the exclusive
Nigeria affiliate of the FleishmanHillard global PR network, has been honored as the recipient of
the prestigious ‘PR/Media Agency of The Year Award’ at the highly acclaimed Nigerian Business
Leadership Awards (NBLA). The event took place on Saturday, December 9, 2023, at the
Landmark Event Centre in Lagos.
The company's impactful consulting services over the past twenty years, along with its
acknowledgement as Nigeria’s largest PR consultancy firm, by size, earned recognition from
Businessday, the leading Nigerian newspaper specializing in market intelligence and business
news.
The NBLA, an annual event hosted by Businessday, recognizes exceptional business leaders and
organizations that have contributed significantly to the Nigerian economy. At this year's
ceremony, John Ehiguese, the Group Chief Executive Officer (GCEO) of Mediacraft Associates,
received the distinguished award on behalf of his company.
Frank Aigbogun, organizer of NBLA and publisher of Businessday Newspaper, emphasized the
significance of the awards, stating, "The Nigerian Business Leadership Awards honors private
sector leaders who have made significant contributions to the Nigerian economy, shaping it
through homegrown innovation, visionary capacity, and nationalism, thereby enhancing
Nigeria’s standing in global competitiveness rankings."
In addition to this recent recognition, it is noteworthy that Mediacraft Associates clinched two
prestigious awards earlier this year. The agency was honored as the 'Iconic PR Agency of the
Year 2023' at the Brand Communicator Awards and its Group CEO, John Ehiguese, received the
award of the ‘MARKETING EDGE PR ICON OF THE DECADE’ at the Marketing Edge 2023 Awards.
These accolades reinforce Mediacraft's commitment to excellence and innovation in the
integrated marketing communication and public relations landscape.
Marking its 20th anniversary this year, Mediacraft Associates remains devoted to delivering
unparalleled services in integrated marketing communication and public relations.
John Ehiguese expressed his excitement at the award, stating, "This recognition underscores
our commitment to assisting our growing local and global client base in effectively engaging
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